Trends That Stand the Test of Time
Fashion trends come and go, but certain jewelry styles have proven their staying power across decades. If you want pieces that will look just as relevant in 2036 as they do today, focus on these enduring styles that transcend seasonal trends.
Styles That Never Go Out of Fashion
- Diamond stud earrings: Popular since the early 20th century and still the most-worn earring style in the world. No trend cycle has ever made studs feel dated. They are permanently in style
- Gold chain necklaces: Cable chains, curb chains, and rope chains have been worn for centuries across every culture. The specific width that is trending may shift, but gold chains as a category are eternal
- Solitaire engagement rings: The single-diamond solitaire has been the most popular engagement ring style since Tiffany introduced the setting in 1886. Every decade, other styles compete — halo, vintage, three-stone — but the solitaire always remains dominant
- Tennis bracelets: Popular since the 1980s when Chris Evert made them famous, tennis bracelets have never gone out of style. The design is so functionally elegant that no trend has displaced it
- Small gold hoops: Hoops have been worn since ancient Egypt. The size that is trending shifts (large hoops in the 80s, huggies in the 2020s), but small to medium gold hoops (15-25mm) are always appropriate
- Diamond pendant: A single diamond on a chain has been a jewelry staple for over a century. Universally flattering, universally appropriate
Current Trends That WILL Fade
- Very specific trendy shapes or motifs (these cycle every 2-3 years)
- Extremely chunky gold that dominates social media (cyclical — returns every 15-20 years)
- Very specific color stones that are "in" this season
- Ultra-thin, barely-there chains (cyclical with the chunky trend)
The Investment Strategy
Spend the most on timeless pieces you will wear daily — studs, chains, tennis bracelets, wedding jewelry. Spend less on trend-driven pieces that may feel dated in a few years. This approach builds a lasting collection that always looks current.